Benetton

Benetton Case study - The Benetton Group The Contr oversy Continues Problem cognomen Benetton, the world famous clothing producer, once again dives into handy retorts that the United States may not be ready for. The Italy cause group is well known for their shocking world go away advertisements that only bear the company logo. In fact, Benettons advertisements traditionally do not feature the clothes it sells; only the issues necessitous rein the lead role.

After years of controversy over ads such(prenominal) as AIDS, war, interracial relationships, and priests kissing nuns, it may be terminal for Benetton to campaign about something other than controversial social issues, like clothes. On January 1, 2000, Benettons new advertising campaign wasnt about sweaters or pants, but about convicted murderers that are on end row. The dying row ads feature portraits of American death row inmates in prison uniforms with the slogan Sentenced to Death. The ads shit the inmates name, date of ...If you want to get a full essay, order it on our website: BestEssayCheap.com

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