Biography of Norman Washington Manley :: Essays Papers

Biography of Norman Washington Manley Norman Washington Manley was born in Roxborough, Manchester, on July 4, 1839. He was the son of Magaret and Thomas Albert Manley. He attended Beckford & Smith High school. Since his youth, Norman Manley began to show hints of greatness when it came to sports and intelligence, hints which manifested themselves when Norman Manley attended Jamaica College. Norman Manley set records and gained national attention in the area of Track and Field and later as the Jamaican political leader. Norman Manley was an exceptional athlete. His most impressive and memorable performance was a 10 second time in the 100-meter sprint in 1911. This record became known throughout Jamaica as â€Å"the even time.† His record stood for an astounding 41 years until Frank Hall broke it in 1952. That same year Norman Manley’s eldest son, Douglass Manley, eclipsed the record also. Norman Manley’s athletic greatness continued through the 1912 Class 1 Championships. Between 1910 and 1912, his college team won two championships, mainly because of Norman Manley’s contributions. During the 1912 championship year, Norman Manley had another awe-inspiring performance in the 220 yard run. His time of 23 seconds flat was very comparable to the previous Olympic times in the 200 meters. He was without a doubt one of the fastest College men in the World. Norman Manley went to study at Oxford University in 1914 after being awarded the Rhodes scholarship. The First World War broke out and he enlisted to become a gunner in the Royal Artillery and was eventually promoted to corporal. He was awarded the Military medal and went on after the war to study law in England. There he married his cousin Edna Swithenbank. They had two sons: Michael and Douglass. In 1922, Norman Manley returned to his homeland of Jamaica and became a much sought after lawyer. He holds the distinction of never losing a murder case he represented. By the late 1930s, a hostile air arose in Jamaica concerning taxes, labor strikes, and civil unrest. This would lead to Manley lending his aide to the workers and forming the People’s National Party. Norman Manley founded the People’s National Party (PNP) in September 1938, and was elected its president for 31 consecutive years until his retirement.

Essay --

What does famine mean? It is a situation in which people do not have enough food, according to Webster’s New World Dictionary. The great potato famine, however, was far more than just a lack of food. Its effects were felt around the world due to environmental conditions, agriculture practices and economic and political factors (Japikse, 1994). Famine still exists in today’s society, as does the potato blight from the largest crop manufacturers to the small family gardens in Wisconsin, but nothing comes close to the disaster experienced by the Irish. It was the injustices that caused the famine, Gorta Mor, The Great Hunger of 1845-52, as called by the Irish (Daly, 1996). The potato famine of 1846 was one of the biggest natural disasters in Irish history. The â€Å"explosive disease† said William Fry, Ph.D., caused by Phytophtera infestans, is a condition that prevents growth and destroys the plant by disease. P. infestans is a fungus-like pathogen that infects and destroys the leaves, stems, potato seed and the potato itself, turning it black and slimy (Craig, 1998). The first signs of blight are when leaves get brown specks on them that start to get white, hairy growth around them (Damsker, n.d.). In addition, leaves and stems withered very quickly. This if followed by a terrible smell. It spreads as a spore and grows rapidly in moist, warm and humid conditions. Today, the blight disease still affects potato crops. However, an application of the plant fungicide, metalaxyl, or copper sulfate mixtures and pesticide will prevent and eliminate or, at least, decrease the possibility of its appearance (Daly, 1996). In fact, accordi ng to Gibbon’s article in 2013, the pathogen and its host of dried leaves ar... ...Irish and British people had bitter feelings towards one another. Many Irish were angry the English government did next to nothing to prevent the famine. Then when it happened the government turned their heads. The anger caused a rebellion in 1848 by a group called the Young Ireland party, saying Ireland wanted its own government (Results of the Great Famine, 2014). In conclusion, famine is still a part of the world today, but Gorta Mor of this level of devastation does not occur anymore. The same issues of environment, agriculture practices, economic and political factors are still part of famine today along with the appearance of the potato blight, too. Truth be told, the difference between then and now, however, is that technology is the medium to deliver images and descriptions faster and quicker so as to not let such devastation be experienced.

Cialis

1. Why was Viagra so successful? Viagra’s success was due to: * Viagra was the first orally taken drug that addressed ED. Other alternatives that had already existed in the market were: penile implants, vacuum pumps , ED injection and urethra suppository, none of them were really user friendly. * Viagra was the first affordable solution for ED, its retail price was $10/dose, whereas Caverject injection cost $25/dose, vacuum pumps $300 to $500, and the most expensive, penile implants ranged from $12,000 to $18,000. Pfizer employed advertising which reached out to all men. They featured celebrities in their ads, such as Bob Dole, Raphael Palmiero, Mark Martin. Seeing these celebrities publically confess to having ED, made men feel more comfortable in acknowledging their own ED issues and communicating it to their physicians. * Unlike injections, Viagra could be taken everyday. * Some people saw recreational usage to Viagra. * Viagra was approved by Medicaid in 11 states. * There was a huge market for ED drugs. In 1996 the number of ED prompted doctor visits was at the all time high of 1. 3 million visits. 2. Draw a perceptual map that summarizes the positioning strategies adopted by Viagra, Levitra and Cialis and evaluate those strategies. Viagra’s positioning strategy: Pfizer first started out by featuring older celebrities, like Bob Dole, trying to capture attention of their target market. Statistics showed that over 50% of Viagra’s customers were men over 50. Later, Pfizer changed its strategy and started featuring young celebrities, such as a baseball player, NASCAR driver. They wanted to show that even â€Å"manly mans† could have a problem and they also wanted to put out a message that Viagra is not only for older men but for men of all ages, who might even only have a slight problem. Basically, their message to men was â€Å"you’re not too young for Viagra†. I think this was the right move on Pfizer’s side since it expand their target market to men of all ages, at the same time maybe draw out men who didn’t feel comfortable with the subject. Levitra’s positioning strategy: Bayer and Glaxo positioned Levitra as a way of enhancing the sexual experience. It was not about the number of times a man could have sex, it was all about quality. They also wanted to educate the public about ED and about their solution to it. Their reps spent 50% more time talking to doctors about Levitra than Pfizer’s did about Viagra. This was a good positioning strategy for Bayer and Glaxo. With Levitra, coming to market after Viagra, they had to differentiate themselves somehow. And doing this from a quality angle, I believe they hit the right note with a lot of men. Cialis’ positioning strategy: Lilly Icos, after doing several years of research and seeing both, Viagra and Levitra’s performance in the market, decided to position Cialis as a stress-free, more spontaneous, fitting into an every-day lifestyle type of a solution to ED. Men didn’t have to feel stressed to perform because of the time constraints. They can live their normal lives, with Cialis kind of in the background. I believe it’s a really good strategy, given the characteristics of Cialis. People with ED want to put their problem out of their mind and not think about it. And Cialis would be the perfect solution – there’s no pressure to perform, they can have sex at their own convenience. No major changes would need to be made to their lives. 3. How can the product attributes of Cialis be translated into a successful positioning platform for the product’s launch? Cialis differentiated itself from the rest of the available ED treatments in the following ways: * Cialis took faster effect than Viagra and remained effective longer than Viagra (around 36 hours and the effect kicked in only when needed). This was a huge plus on Cialis’ side since it was so flexible. It had effect even after eating fatty foods. It could also be taken by patients who had high blood pressure, and it could be taken along with alpha blockers. The bottom line – it accommodated most everyone under most every circumstance. * Cialis had less physical side effects than its competitors, Viagra and Levitra. Outlined below are some of the different way s Lilly Icos could have positioned Cialis: * To men of any age and of any physical condition with any level of ED severity. * To men who love their routines and don’t want to change them. Emphasize on the fact that men’s partners don’t even have to know that they’re taking drugs for their condition. This might especially be important to men who start dating a new person; they might not want their partner to know about their condition, at least maybe not right away. * Can be taken before/after any type of activity: work, sports, romantic dinner out. * Can be taken by men of many different lifestyles (busy professionals, busy parents, retired, etc. ) * End benefit is that anyone with any sort of ED dysfunction can feel problem-free again! It works for any man, anywhere, anytime! Cialis They have DEED problems- which lead to feeling personal embarrassment; Question their role In their relationships; Sense of unfairness to their female partners; trained relationships; Self-identity problems; questioning role in all contexts of life; questioning place in the world. Where? From a local drugstore; directly from a Doctor; from a mail order drugstore; Not usual drug store; another party getting it; in other countries. How? They intake prescription to engage in intimacy with sexual partner. SOOT Analysis Strengths: 1 Eli Lily and CICS is a great source for product team.Eli Lilly have plenty experience to bring drugs to the market. CICS have strong technical competence with proven trench in clinical result. 2 Compared to Vicarage, Scalia can last up to 36 hours, unaffected by meals, rare visual Irregularities etc. 3 Good operationally and financially positioned to enter the market. Weakness: 1 Low compound Annual Growth Rates (CARR) In Germany (3. 6%) and France (14. 8%) Mu ch lower value than comparable countries such as the US. This may lead to low return in these markets. Brayer's likely positioning as a â€Å"niche† drug treating diabetes along with DEED, limits the strategies that Lilly CICS LLC can explore ND employ. 3 CICS have no marketing competence to date. How much control will they realistically have marketing decisions given their lack of experience? Will their lack of marketing competence slowdown elements of the launch/ complicate processes? Opportunity 1 . Promoting to couples (both married and living together) in a combined campaign. 2. The high dropout rates of Vicarage after first year offers potential targeting for Lilly CICS LLC.Threats: 1 . Little evidence of market research conducted in Brazil, Canada, Mexico and Australia. 2. Competitive reaction of Pfizer could prohibit Lilly CICS LLC Clans† compete with the advertising â€Å"blitz† that Pfizer have exercised? Marketing strategy suggestion Price Since Scalia is going to face to face compete with Vicarage, we highly recommend it launch at the same price with Vicarage. It is easy for customer to accept a safer and longer-lasting DEED drug at the original price. Distribution Channels & Management 1.Wholesalers: Lilly CICS LLC are in charge of manufacturing the drug, at which point they distribute he drug to wholesalers. Given the unattractiveness of the channel for wholesalers and the low margin that is obtained, a 5%increase may give Lilly CICS LLC more influence over the terms of the arrangement. This would also encourage the wholesaler to distribute more extensively and effortlessness more favorable terms such as buying back stock unsold. 2. Patients: Directly sell drugs to the patients who have DEED problem via doctors would be a very good way to reach target consumer. . Website: Sell drugs on Physician website or Patients and partner website. Promotion 1. Free sampling: Since Scalia is the direct competitor of Vicarage, send free sam pling to Vicarage user would be a very good way to reach target consumer. 2. Advertisement in hospital Scalia is a safer and longer-lasting DEED medicine, patient in hospital can get more advice from doctors after they saw the advertisement. 3. Website advertisement Physician website or Patients and partner website would be a very good way to add exposure of the new product. Cialis 1. Why was Viagra so successful? Viagra’s success was due to: * Viagra was the first orally taken drug that addressed ED. Other alternatives that had already existed in the market were: penile implants, vacuum pumps , ED injection and urethra suppository, none of them were really user friendly. * Viagra was the first affordable solution for ED, its retail price was $10/dose, whereas Caverject injection cost $25/dose, vacuum pumps $300 to $500, and the most expensive, penile implants ranged from $12,000 to $18,000. Pfizer employed advertising which reached out to all men. They featured celebrities in their ads, such as Bob Dole, Raphael Palmiero, Mark Martin. Seeing these celebrities publically confess to having ED, made men feel more comfortable in acknowledging their own ED issues and communicating it to their physicians. * Unlike injections, Viagra could be taken everyday. * Some people saw recreational usage to Viagra. * Viagra was approved by Medicaid in 11 states. * There was a huge market for ED drugs. In 1996 the number of ED prompted doctor visits was at the all time high of 1. 3 million visits. 2. Draw a perceptual map that summarizes the positioning strategies adopted by Viagra, Levitra and Cialis and evaluate those strategies. Viagra’s positioning strategy: Pfizer first started out by featuring older celebrities, like Bob Dole, trying to capture attention of their target market. Statistics showed that over 50% of Viagra’s customers were men over 50. Later, Pfizer changed its strategy and started featuring young celebrities, such as a baseball player, NASCAR driver. They wanted to show that even â€Å"manly mans† could have a problem and they also wanted to put out a message that Viagra is not only for older men but for men of all ages, who might even only have a slight problem. Basically, their message to men was â€Å"you’re not too young for Viagra†. I think this was the right move on Pfizer’s side since it expand their target market to men of all ages, at the same time maybe draw out men who didn’t feel comfortable with the subject. Levitra’s positioning strategy: Bayer and Glaxo positioned Levitra as a way of enhancing the sexual experience. It was not about the number of times a man could have sex, it was all about quality. They also wanted to educate the public about ED and about their solution to it. Their reps spent 50% more time talking to doctors about Levitra than Pfizer’s did about Viagra. This was a good positioning strategy for Bayer and Glaxo. With Levitra, coming to market after Viagra, they had to differentiate themselves somehow. And doing this from a quality angle, I believe they hit the right note with a lot of men. Cialis’ positioning strategy: Lilly Icos, after doing several years of research and seeing both, Viagra and Levitra’s performance in the market, decided to position Cialis as a stress-free, more spontaneous, fitting into an every-day lifestyle type of a solution to ED. Men didn’t have to feel stressed to perform because of the time constraints. They can live their normal lives, with Cialis kind of in the background. I believe it’s a really good strategy, given the characteristics of Cialis. People with ED want to put their problem out of their mind and not think about it. And Cialis would be the perfect solution – there’s no pressure to perform, they can have sex at their own convenience. No major changes would need to be made to their lives. 3. How can the product attributes of Cialis be translated into a successful positioning platform for the product’s launch? Cialis differentiated itself from the rest of the available ED treatments in the following ways: * Cialis took faster effect than Viagra and remained effective longer than Viagra (around 36 hours and the effect kicked in only when needed). This was a huge plus on Cialis’ side since it was so flexible. It had effect even after eating fatty foods. It could also be taken by patients who had high blood pressure, and it could be taken along with alpha blockers. The bottom line – it accommodated most everyone under most every circumstance. * Cialis had less physical side effects than its competitors, Viagra and Levitra. Outlined below are some of the different way s Lilly Icos could have positioned Cialis: * To men of any age and of any physical condition with any level of ED severity. * To men who love their routines and don’t want to change them. Emphasize on the fact that men’s partners don’t even have to know that they’re taking drugs for their condition. This might especially be important to men who start dating a new person; they might not want their partner to know about their condition, at least maybe not right away. * Can be taken before/after any type of activity: work, sports, romantic dinner out. * Can be taken by men of many different lifestyles (busy professionals, busy parents, retired, etc. ) * End benefit is that anyone with any sort of ED dysfunction can feel problem-free again! It works for any man, anywhere, anytime!

Psychology Case Studies Essay

According to the diathesis-stress model there are many things that seem to be able to relate to the anxiety disorder that Winnie has. As for the biological factors some of the issues could have arise from Winnie spending her first three weeks of life in the neonatal intensive care unit where it would be impossible for her to bond with her mom and have the typical bonding experiences that occur with a newborn. Therefore Winnie would have a harder time with feeling security and could have some separation anxiety as part of her biological make up of not being with her parents during those first few weeks for bonding time. Biologically it could be suggested that since she was having a hard time breathing and having the â€Å"blue spells† that her mother talked about there could have also been some brain development or psychological damage from this. As for life experiences being factored into her issues with social anxiety there are many different experiences in her life that could be a part of this. One of these issues could have been the fact that she was not with her parents and in the intensive care unit. There are different studies and theories as to whether or not this would be considered a biological or a life experience factor in this case, for these purposes it is being left as a biological factor. When Winnie was very young and her mother had the two miscarriages and suffered depression and then suffered some side effects of the medications there would have been strain on Winnie as her mother would not have acted the same as she did prior to these instances. For a developing child at these ages there are many reasons to believe that this could cause permanent damages for the child’s confidence and ability to feel secure as this is the time when so many developments are taking place. Also the experience of Winnie’s friend moving away could have caused some of the social anxiety and some of the issues with her innate fear that something would happen to her mother when she was not around. These different factors could explain her social anxiety through the Diathesis-stress model. 2. The separation anxiety disorder can be explained through the behavioral perspective. The explanation would be that there are so many various factors that could affect a child which would have caused her to have these negative learned behaviors. When the mother was depressed and then agitated from the medications the child could have learned to stay quiet and to keep to herself in order to be able to manage her feelings and still have her mother be happy around her. Another explanation on this theory could have been that the mother might have rewarded the child for quiet play. When the child’s friend suddenly moved away the learned behavior might have been that someone can leave and never return. This would have taught the child to keep her mother close by in order to ensure that her mother would not be leaving and never coming back. Also when the mother gave her more attention for throwing a fit the first time then it would explain how she ended up throwing fits each day as she was hoping to be rewarded by getting that extra time with her mother. As for her overall separation anxiety and treatment for it, it could be suggested that the child be enrolled in some play therapy where she could discuss her real fears and the sources of her fears with the therapist in order to be able to reassure her that things were okay. Also there could be some indications that the child would also benefit from a very set and scheduled routine and some reassurance from her mother in the form of a reward of some sort. The reward would be to reinforce positive behaviors for instance if she was able to not throw a fit and if she were able to be okay when her mother left her then she would be able to manage her feelings in some positive manner (Cliff’s Notes Behavioral†¦). As for the cognitive perspective and the issue of Winnie’s separation anxiety, there are many factors that can be examined in order to explain the problems. The way that this perspective could be applied is through the ways that Winnie is interpreting and looking at things having to do with the separation of her mother. Since Winnie has spent her primary amount of time with her mother there is reason to believe that some of the problems could have to do with her father not being around her perception on what he is doing when he is not home since he is admittedly thinking about work much of the time when at home. Her perception might be that he is not really there for her and that he is not really able to be there for her on a regular basis. She might have a larger fear from some of the other issues occurring like that if her mother leaves she might not ever see her again after her perception that her friend left and she didn’t see her either. As for her fear of something happening to her mother while she is gone, there are many reasons to think that her mother could have a hard time without her. It could be questioned as to why she has this fear if something has happened to someone she knows or the content of the television programming that is being watched around her. Some of these things are because there seems to be a lot more to her perceptions and why she is so fearful of losing her mother. Some treatments that might be suggested in this case are family therapy. There could be a lot gained from Winnie understanding that both of her parents care about her well being and that both of them are dedicated to taking care of her. Some other treatment could be to monitor the family’s television and to not allow Winnie to be in the room when viewing any type of movie dealing with death and also there could be some benefits from Winnie spending some quality time with her father (Garvy and Spoor). The psychodynamic perspective for child development would suggest that the separation anxiety as coming from Winnie’s infancy and her being separated from her parents during her first crucial weeks of life. This perspective would suggest that Winnie was unable to be without her parents and had such a large fear of being away from them because she was unable to bond with them during the first few weeks of her life and she had to be alone during this time as well. Also the separation of Winnie from her young friend would suggest that there were more issues to this than originally thought as there were many times when Winnie would not have been able to process these thoughts. Also Winnie’s mother had commented that Winnie did not talk about this friend moving and not having this friend around. This is crucial as there are many reasons to believe that Winnie should have in some way expressed that she was upset about being separated from her friend and that she needed some reassurance which she did not get during this time as she had not asked for it. Through this perspective it is possible to conclude that Winnie would not have understood or known what to ask for in this situation (Van Morgan 2009).

Democracy in the US

Each of us is aware that change is everywhere we look. No segment of society is exempt. We as the public are dealing with the advent of continuous and ever increasing change. Change in technology, change in resource availability, change in national demographics, change in workforce diversity, change in simply every facet of the organizational environment and context in which public institutions must operate. Change, as the saying goes, has truly become the only constant. The challenge for organizations is whether they can become flexible enough, fast enough. And will they do it on terms set by the organizational culture, and then adapt and succeed in the face of it or will they challenge the status quo and attempt to transform the prevailing culture. What follows is the story of a public organization, which is trying to change the context under which it performs rather than be changed by that context. In the realm of Philosophy, as Erasmus of Rotterdam, the first truly great humanist of the modern age once said, â€Å"The intent suffices in a great design†. Erasmus, no doubt was right. However, beyond simple intent, or to phrase it in the current vernacular, vision, action is required to bring the vision to life. In any age, there are those individuals willing to challenge the status quo, whether it is in the field of politics, science, business, or public administration. If these individuals are to enjoy a measure of success, they must be willing to take an inordinate amount of risk and withstand criticism, indifference and cynicism from every quarter. Most importantly, they must have the capacity to envision a great design and then transform that vision into action. A skeptic would find little or no relationship between philosophy and the modern practice of the public. A purist would probably go further and find offensive the very idea of comparing these two seemingly opposed disciplines. One, grounded in the metaphysical pursuit of knowledge for its own sake, and the other, a pragmatic and practical effort to conduct the public's business, appear to be at opposite ends of an intellectual continuum. Closer examination reveals that both disciplines share similar characteristics and both pursue parallel aims. Philosophy and public administration seek to understand human motivation, philosophy for the sake of pure knowledge, and public administration to harness this understanding to practical ends. Human apprehension and resistance to change is but one aspect of this understanding that is shared by both disciplines. The idea of a flatter, more horizontal organization, one with a minimum number of organizational layers separating the front line employees from senior management is by no means new. Organizations, if one can call them that, in the early years of the industrial revolution consistently reflected an absolute minimum number of layers. Indeed, a face to face relationship often existed between ownership or management and the employee or worker. As methods of production grew increasingly complex and the principles of scientific management were applied, more and more layers of organizational structure were created. Organizations being ongoing entities, these layers tended to become permanent features of the organizational landscape, often well beyond the time where they†re original intent and usefulness has become obsolete. The private as well as the public sectors has found that the pressures of operating successful enterprises in an ever-changing competitive world, demand new management approaches. A realization has emerged that a principal impediment to the rapid response to a changing environment is organizational structure.    The organization, which was to emerge, was to strive to become boundaryless, free from the confines of the hierarchical past, and organized around processes rather than functions. We desired to become a customer-oriented, fast, focused, flexible, friendly and fun organization. But here again the government felt as though they need to step in. We carefully blended concepts from a diverse variety of management thinkers. As we met in community meetings, every idea and suggestion that complemented our vision of the future organization was documented on video and considered. If we valued the people as assets, then we had to come to respect them. Our habits and organizational routines stripped people of initiative and pride. People frequently did â€Å"leave their brains in the parking lot† as a way of coping with the nature of the anything. They did it because the message we sent through all of our command and control structures, most notably, that people shouldn't do anymore than what the job description said. And we reinforced this with compensation systems that rewarded this behavior. We had to set these human resources free. The people of the U.S. needed to feel that they had a right to exercise the freedom to think and the freedom to act. We would work very hard to demonstrate we were credible on this point. Until we could free all of our assets and apply them to the services we render, it was hopeless to believe that our customer focus could be evident. Individually, we hope to achieve meaningful and lasting contributions. To do this, we must first look inward and objectively determine what our strengths and weaknesses are. Ideally, we should be able to use the benefits of the former to slowly erode the drawbacks of the latter. Persistence and patience, coupled with the use of character, should allow us to achieve this end. Organizations, however, rely on the interdependent actions of the individuals that comprise it. Therefore, if these individuals hope to enact any significant changes they must first ensure that there is a commonality of purpose, a shared vision. Importantly, this vision must be embraced by and apply to each and every one of the members. In this fashion, interdependence and commonality of purpose can be achieved. Governments have found that they can legislate laws that define what is acceptable and what is not just as proven by Alexis de Tocqueville. This definition of acceptability is accompanied with a corresponding punishment. Governments draft, approve and enforce laws. They cannot, however, hope to legislate morals or morality. They have tried, and they have failed. That laws cannot prevent human beings from killing each another is not tragic. It is only one's conscience, based on the moral principles under which we were raised, that prevent us from breaking the law. The laws of the land say we must be punished, but the same laws are powerless to prevent us from killing does this sound just to you. Laws are the manifestation of the moral principles we all learned as children. They are the shared morality, the ethics, of a nation. We felt the need to create a code of ethics based on simple common sense principles derived from a general consensus. This was of paramount importance in our quest. To that end, we adopted our foundational principles. We choose to define empowerment, as the freedom to think and the freedom to act, with the appropriate knowledge of the responsibilities linked with the exercise of power. The first principle, to treat each other with respect and dignity, was embraced by all as the most important guiding principle. The second, that sharing is not a weakness, required a huge shift in perception. To view sharing as strength, rather than as a weakness, becomes very important in the context of the chaos of large-scale change. Without these principles, we could not proceed to fundamentally re-invent ourselves. There are a number of desired talents that any organization needs from its members in order to achieve excellence. Competence, becomes a de facto assumption, for without it the attainment of our goals and objectives is doomed to failure. However, competence, by itself, does not constitute the only element in this formula. Character is the catalyst that binds all the diverse organizational elements into a coherent whole. In fact, character is probably considerably more desirable than competence. Most organizations believe that you can teach skills to create or supplement competence, but you can not teach, dictate, or prescribe character. The third essential talent is intuition. We each have an inner voice which, when combined in the presence of character and competence allows us to do great things. This is a sadly an often ignored reality of leadership. Perhaps one day soon the people of today†s times will start seeing what minority groups of the government would just prefer we not.

Report on Pizza Hut Essay

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UK’s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather’s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut’s Mission Statement. We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let’s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s or Little Caesar’s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more resources. Threats: Pizza Hut’s number one threats are from their competitors. Currently, Their closest competitor is Domino’s Pizza who is working to open their Branch at Karachi. Domino’s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar’s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often. Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut. A critical factor in Pizza Hut’s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA’ – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut’s constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum’ on every customer’s face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business’s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business’s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO’S OTHERS DOMINO’S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING. PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut. PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer’s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut’s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try’s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan  .

Leadership of General George S. Patton Essay

The purpose of this research paper is to explore the different leadership styles that General George S. Patton Jr. used throughout his life, (November 11, 1885 until December 21, 1945). General Patton is often thought of as one of the most controversial generals in history. This paper will concentrate on events that happened in his life and how his determination, will and hard work helped him overcome and became a better leader. It is evident that in a review of the research General Patton was able to achieve many his success by determination and hard work to be the best in everything that he set his mind to accomplish. He was never happy, except when he was given the challenge of commanding men into battle. General Patton was a leader, a warrior and the most feared General by the Germans. General George S. Patton was a man who is often referred to as a great general, and leader of men who was equally just as controversial. His career in the Army was often a struggle for him to advance and receive the recognition that he deserved. This paper will cover the leadership styles of General Patton during the early, then during World War I. Next it will cover World War II and finally I will give my opinion on the subject. George S. Patton, who was sometime called Georgie, was an average child with the hopes and dreams of becoming a great military leader like his Grandfather, Great-Grandfather and many of his other relatives (Regan, 1960). He worked hard with his academic career to tried to get into West Point the United States Military Academy, but he was not accepted at first. Not deterred by this set back, he went to Virginia Military Institute (VMI) for a year (Reda, 2004). Even though he was going to VMI, he continued tirelessly to get accepted into West Point. Finally Patton was accepted into West Point, but he found it far more challenging then he imagined it would. The major reason that he had difficulty with the studies was because he was suffering from dyslexia, a disorder that caused everything to look backwards (Reda, 2004). Although faced with these difficulties, George never gave up, even when he was forced to repeat his plebe year, due to poor academic performance. However this failure to progress only strengthened his resolve and determination to better. In an effort of almost memorizing everything from his textbooks, he was able to achiev†¦